INNOVATORS, VISIONARIES OR CONSERVATORS? WHO ARE YOUR CUSTOMERS?
admin2019-06-22T11:26:22+02:00The market is divided into different categories of consumer. Companies that stay small only ever have a single type of audience. Each product or service is first bought by a certain part of the public, "the innovators". Then you have to conquer "the early adopters", and then, if you're good enough, you can aim for an even bigger slice of the market, the one that allows your company to grow and expand. If you have a great technology, you have to find an innovator who will join you in your project, because their references will allow you to focus on a [...]